Nordic Express AS will support its partner association, Nordic E-commerce Association (NECA), at this coming webinar on providing opportunities for Nutrition&Health Food brands from Nordic countries in China, together with China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE), 

At this webinar, CCCMHPIE will give an introduction and overview of the nutrition&health food market in China and the opportunities for foreign brands. Our senior project manager Mingmin Liu will provide you the market entry strategies from a cross-border e-commerce point of view. 

Registration here


  • Introduction by NECA by Lars Smith and Lu Liu
  • Analysis on the opportunities of nutrition and health food in China by Monika Xing
  • China market entry strategy for Nordic nutrition and health food brands by Mingmin Liu


Monika Xing

Deputy Director of Health&Nutrition Dept. at

Ms. Xing Cheng (Monika), has 18+ years of professional work experiences in PR, marketing & sales, project management areas. She engaged in nutrition and health food industry for more than 10 years. As a professional business executive leader, she worked at multinational industry leading enterprises such as BMW, TUV before. As a senior executive with a global vision, she has contributed the extraordinary achievements for international industrial cooperation with hands-on in practice.

Mingmin Liu

Senior Project Manager at Nordic Express AS

Senior Project Manager at Nordic Express AS which helps nordic brands enter the Chinese market.

About NECA

Nordic E-Commerce Association (NECA) was founded in 2018, by a group of experienced e-commerce professionals and service providers from different business areas including digital marketing, payment solution, logistics and platform operation, etc. Today NECA has around 20 members in the Nordics, spanning a broad spectrum of e-commerce services including internationally leading Norwegian corporations, small/medium sized enterprises as well as individual members.

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